Customer:
Langnese Magnum
Date:
May 2013
Category:
Branded Content
and PR-Campaign
Performance:
Concept
Production
Communication
Coordination
(DACH / Europe)

Magnum 5 Kisses

In 2013 Langnese, a Unilever brand, launched the Magnum 5 Kisses limited edition. Every product is named after a kiss and promises the typical, sensually seductive Magnum ice cream experience.

The idea? Every Magnum Kiss is unique – just like a kiss. And every kiss has its own special, individual, very personal story. We asked two-time Oscar-winning director Wim Wenders to tell one of these stories in the form of a short film made for the cinema and online publication. Together with Liv Tyler he created a “visual poem” about kissing. The result was a personal, intimate insight into the sensual Hollywood actress’ emotional and intellectual worlds, recorded in the aesthetic film images captured by Wim Wenders.

The film was shot in March 2013 in Berlin, where the project also made its media debut within the scope of a press conference and relaxed dinner with Wim Wenders and Liv Tyler. Just two months later “a story about kissing”, the film’s title, was premiered in Cannes to coincide with the world-famous film festival. Film and lifestyle media from all over Europe attended the press conference held at the Magnum Lounge on the Croisette. The video can be seen on YouTube and at cinemas in Germany, Austria and Switzerland during the pre-film previews and ads.

The result? A broad media echo in Germany, Austria and Switzerland with publications in numerous lifestyle media (including Gala, Bunte, Cover, Vogue.de, OK, In, Woman, Flair Austria …); daily media (Bild am Sonntag, Frankfurter Allgemeine Sonntagszeitung, Berliner Zeitung, Tagesspiegel, …), on TV (RTL Exclusiv, VOX Prominent, ZDF Hallo Deutschland, ARD Brisant, …); in lifestyle blogs and at online portals. The film was also the subject of numerous publications in Italy, Spain, France, Benelux and England. Over and above this “a short film about kissing” was used as high-end content for Magnum’s own online channels (YouTube, Facebook, web site) and as an unusual brand film for the cinema.