• Customer:
    Magnum
    Date:
    May 2015
    Category:
    Branded Content
    PR
    Digital
    Event
    Facebook
    Performance:
    Concept
    Production
    Communication
    PR
    Facebook Content
    Event concept
    Digital concept

    Magnum Pink und Black

    In 2015, Magnum – a Unilever brand – launched two new ice cream flavors: Magnum Pink and Magnum Black. The idea: The two contrasting  flavors represent the manifold moments of pleasure you can experience in daily life. Magnum Pink is the perfect companion for carefree and playful moments, while Magnum Black is best suited for those moments when your life is full of mysterious, intense, and elegant beauty.

    11_MagnumPink&Black Kopie

    Our campaign for Magnum included Digital, PR and Event: We invited well-known, internationally acclaimed star photographer Ellen von Unwerth to shoot German actress Josefine Preuß in moments of Pink and Black. Eleven pictures shot in Paris show Josefine in a way we have never seen her before: seductive, sexy, playful, and elegant.

    09_MagnumPinkBlack_Black Kopie
    The resulting exhibition made stops in Berlin, Hamburg, Vienna and Cannes inspiring consumers as well as media. In addition, Ellen von Unwerth designed two photo filters (conception by Spinnwerk, Vienna) for those „Moments in Pink and Black“ which could be used by end consumers to create their very own pictures replicating the iconic Ellen von Unwerth look.
    08_MagnumPinkBlack_Pink_FlirtWithLife_sm Kopie

    At the end of Mai 2015, the best photos were presented during a „Lighting Gallery“ in Vienna and Hamburg.

    The result: A wide media echo in Germany and Austria, as well as numerous mentions in the European press.