Magnum Pink und Black
In 2015, Magnum – a Unilever brand – launched two new ice cream flavors: Magnum Pink and Magnum Black. The idea: The two contrasting flavors represent the manifold moments of pleasure you can experience in daily life. Magnum Pink is the perfect companion for carefree and playful moments, while Magnum Black is best suited for those moments when your life is full of mysterious, intense, and elegant beauty.
Our campaign for Magnum included Digital, PR and Event: We invited well-known, internationally acclaimed star photographer Ellen von Unwerth to shoot German actress Josefine Preuß in moments of Pink and Black. Eleven pictures shot in Paris show Josefine in a way we have never seen her before: seductive, sexy, playful, and elegant.
The resulting exhibition made stops in Berlin, Hamburg, Vienna and Cannes inspiring consumers as well as media. In addition, Ellen von Unwerth designed two photo filters (conception by Spinnwerk, Vienna) for those „Moments in Pink and Black“ which could be used by end consumers to create their very own pictures replicating the iconic Ellen von Unwerth look.
At the end of Mai 2015, the best photos were presented during a „Lighting Gallery“ in Vienna and Hamburg.
The result: A wide media echo in Germany and Austria, as well as numerous mentions in the European press.