Founded in 1966, AGU is a long standing Dutch company for cycling attire. In the Netherlands, AGU is a leading company in its market and has attained cult status since introducing the first raincoat for biking in 1980. For over 50 years, this bicycle clothing brand has united functionality and design with high quality and has offered the optimal cycling attire for every demand and weather condition. This holds true for ambitious athletes as well as the target group who is rediscovering the bicycle as a means of transportation in everyday life and leisure alike.