The Odlo Tuscany Experience
In April 2016, we invited journalists from all over Europe to an exclusive mountain bike tour accompanied by the Scott-Odlo team around Nino Schurter in Tuscany, Italy.
Media from six different countries put the new Spring Summer bike, sports baselayer and running collections 2016 to the proof under the beaming Tuscan sun.
For three days, our guests enjoyed the breath-taking scenery, delicious food and superb wines on a vineyard resort near Massa Marittima, exclusively reserved for us.
Sports was our main focus, of course: From trail running around the on-site lake, combat sports on the terrace of the vinery, or the thrilling mountain bike tour through the Tuscan hills run by the athletes of the Scott-Odlo team. Afterwards, the sports heroes took their time for interviews and photo opportunities.
The result was a widespread media echo, new contacts and friendships, and numerous mentions of the new Odlo products across media in Europe.