Outrageously different and mind-blowingly delicious. This is how Magnum, the first icecream specifically targeted to adults, conquered the ice cream market in Germany and Belgium during the summer of 1989. Today, Magnum is an internationally leading ice cream brand and the largest belonging to Unilever. COR Berlin Communications has been responsible for brand communications in Germany and Austria since 2012. Services have included traditional PR and influencer marketing as well as creating comprehensive product and purpose-centered campaigns for PR, social media and digital media including testimonial selection and booking. In the last years we have worked with such film greats as Wim Wenders and Liv Tyler, star-photographer Ellen von Unwerth and national stars like Elyas M'Barek, Josefine Preuß, Aylin Tezel or Jannik Schümann. We have been present with and for Magnum in Cannes to introduce the annual campaign at the occasion of the International Cannes Film Festival every year since 2013.