Elaborate floral installations gave the steel columns a cheerful character and picked out the collection’s color scheme. As a special feature, both the USM structures from the pop-up store and individual pieces from the designer’s office and showroom furnishings were used for the installations in line with the philosophy “Re-Think, Re-Design, Re-Value”.
COR Berlin was responsible for the conceptual collaboration, creator marketing, traditional media work and invitations and guest management for Berlin Fashion Week.
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