The bike brand shot its product campaign in the mini metropolis of Zürich during the summer, in which former racing bike professional Adrian Flores embarks on an active journey of discovery through the dazzling city by the water.
STANDERT BRAND COLLABORATION
In 2023, Zürich Tourism collaborated with the Berlin bicycle manufacturer Standert.
“The Prince of Zurich” campaign shows the Standert Triebwerk Limited Edition in action – in a unique Zürich setting.
COR Berlin was responsible for the concept of this collaboration, addressing the brand partners, and supporting both the implementation of the measures and the final analysis.
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