Zurich Tourism promotes the city of Zurich and the region of Lake Zurich as a travel choice unlike any other and is responsible for its destination marketing and brand profiling. The organisation operates worldwide with Germany being one of the premier source markets. All in immediate proximity, the boutique metropolis next to Lake Zurich offers leisure guests and business travelers alike a wide range of art, culture and architecture, plus abounding opportunities for shopping, gastronomy and outdoor activities. COR Berlin Communication is responsible for the touristic media communication of the city with a focus on traditional PR, influencer communications as well as organizing B2C-projects and events.